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Biltong Chief

Our Story

From a fireside braai in Hong Kong to the leading biltong brand in Asia. Born from friendship, rugby, and a longing to share South African culture.

Where It All Started

Two Mates, One Braai,
A Big Idea

Dylan Rogers and Matt Rosslee met playing rugby at the University of Cape Town. After both playing professionally around the world, they reunited on the field for Hong Kong's National XV team.

One Saturday evening, standing over a fire with beers in hand, they longed for certain home comforts — specifically biltong. As active athletes, they both favoured biltong as a healthy, high-protein snack to grab on the go.

Since that fireside chat, Biltong Chief has become the leading biltong brand in Hong Kong. What started as two South Africans missing home has grown into something much bigger.

Watch Our Story

From South Africa to Hong Kong

See how we bring authentic South African biltong to your door — from sourcing the finest grass-fed beef to air-drying it the traditional way.

Straight From South Africa

50+ Years of Butchery Heritage

Biltong Chief teamed up with a local biltong butcher located in the heart of South Africa. Biltong is traditionally made from sliced beef that is air-dried and cured with seasonings and herbs — a craft that takes patience, precision, and generations of knowledge.

Working with a butcher with over 50 years' experience, the team have developed an authentic recipe that balances tradition with modern health and consumer trends. Every batch is made to our exact specifications — no shortcuts, no compromises. From the Eastern Cape to your doorstep in Hong Kong, this is biltong done properly.

Why Biltong Chief

  • 50+ Years Butchery Heritage

    Our South African butcher brings over half a century of craft to every batch of biltong we make.

  • Award-Winning Quality

    Gold Award winners recognised by Expat Living, Sassy Mama, and leading Hong Kong publications.

  • Cold Chain, 7 Days a Week

    HK$60 flat-rate delivery across Hong Kong. SF Express cold chain logistics, every single day.

What Drives Us

Our Mission

To give Hong Kong residents a great shopping and social experience by providing quality biltong, meat and wine with friendly and professional service.

We believe good food brings people together. Whether it's a braai on a Saturday afternoon, a post-rugby snack, or a midweek dinner party, Biltong Chief is here to make it lekker.

Original Beef Biltong — South African Air-Dried | Biltong Chief Hong Kong

Our Promise to You

Quality Guarantee

We stand behind every product we sell. If you're not happy with the quality of your order, we'll refund you — no questions asked.

From sourcing grass-fed beef in South Africa to cold chain delivery at your door in Hong Kong, we control the entire process. That's how we guarantee freshness, flavour, and the authentic taste of home in every bite.

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